<aside> 💡 Welcome! We loved your portfolio and are super excited to have you on board with this campaign. This brief document outlines everything you need to create the perfect content for our client. From the background of the brand to content execution, we've provided as much information as possible to make sure the content you produce is of the quality we require. Please note: creative quality is paramount to us. Please ensure all guidance is followed to avoid high levels of amends + delays to our timelines. If the content is not delivered within 7 days of the products being received, there will be a penalty reduction of 15% every 24 hours. Now that all that's covered - over to you!
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GUM Playbrush recently launched its products under its new name and as part of the Sunstar GUM company, which provides all kinds of dental hygiene products. GUM Playbrush makes sonic toothbrushes for Kids (3+) and Juniors (6+) that connect to an app, where kids can play games, use a brushing coach and also care for their friend “Dayo”, the dragon. The product sells on its own with a 30-day-free trial period for the app, after that you pay for premium access. For this briefing we focus on kids above 6 years of age.
More info here https://www.playbrush.com/en-gb/kids
Moms and dads with kids above 3 years old.
Kids-friendly language. Excited voice and expression. Use vivid body language.
(5 days after receiving the briefing)
Brand will send the product directly to the creator. The creator will provide an address to Chopsticks Digital for coordination. For app usage, an email address is required (the creator will be provided with premium access).
Casual chic, home wear.
Natural, your everyday look
Living room for script, bathroom for B Roll.
What type of content is expected from the creator (# of hooks, captions, video length, # of images). Be as specific as possible.